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Women’s Premiere league (WPL) Bigger Than Just cricket for Businesses

Women's Premiere league

The Women’s Premiere League (WPL) in India is an important milestone for the growth of women’s cricket in the country. The recent WPL auction marked the beginning of a new era for women’s cricket in India, as some of the country’s top female cricketers were signed by various teams for the upcoming season. The auction was a significant step forward for the sport and a testament to the growing interest in women’s cricket in India.

The WPL auction saw a total of 44 players go under the hammer, with teams bidding for the services of the country’s top female cricketers. The bidding process was intense, with teams competing for the top talent. The auction saw a total of nine teams spend over INR 1.5 crore (approximately USD 210,000) average on player signings and Smriti Mandhana is got highest bid of Rs. 3.4cr by Royal Challengers Bangalore and sold out.

This investment in women’s cricket is a positive step forward, as it indicates the growing popularity of the sport and the increasing support for female athletes also create employment. The WPL is expected to provide a platform for talented female cricketers to showcase their skills and further their careers. The tournament will provide a much-needed boost to the sport, with players receiving the recognition and financial support they deserve.

From a business perspective, the WPL auction provides an opportunity for companies to invest in the sport and tap into the growing market for women’s cricket in India. Companies can sponsor teams, advertise during the tournament, and partner with the league to reach a wider audience. With the tournament expected to attract a large number of fans and generate significant media coverage, companies can benefit from the exposure and increase brand awareness.

In addition, the WPL is expected to provide a boost to the Indian economy, with the tournament generating significant revenue from ticket sales, sponsorship deals, and media rights. This investment is expected to flow into the sport, leading to improved infrastructure, training facilities, and support for female cricketers.

The WPL auction represents a significant step forward for women’s cricket in India. The investment in female players is a positive sign for the sport and a testament to the growing support for women’s cricket in the country. The tournament provides an opportunity for companies to invest in the sport and reach a wider audience, making it a win-win situation for both the players and businesses. With the tournament set to provide a platform for talented female cricketers to showcase their skills, the future of women’s cricket in India looks bright.

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